w2 is by design, an Edinburgh based pop-up venue with built in local PR support for local and global brands to come to Edinburgh. Situated on The Shore - Edinburgh's hottest locale, w2 offers affordable and flexible conditions for independent and established brands, retailers, influencers and events to reach a captive audience in a unique and eye-catching way.
Why Edinburgh? Edinburgh has the fastest growing UK population, and with the highest number of restaurants per capita in the UK, w2 is the perfect place to position your lifestyle brand. The Shore, Edinburgh's vibrant and diverse residential old port area is home to the buzzing creative and media hub. Surrounded by beauty and architecture this location offers high footfall of both style conscious, young professionals and tourists.
A self-contained unit with beautiful full height window shop-front. The premises comprises of 392 sq. ft., one main room, freshly decorated with period features. The room offers usage flexibility in that there is a fitted retail counter/bar area with some under-counter storage and shelving. There is a customer/staff toilet with small changing facilities. The room is well equipped with ample power points, free parking, gas central heating and access to a fully fitted kitchen. w2 is excited to accommodate and welcome any business from retail to hospitality, events and exhibitions
work with us
Hosted by, and adjoined to us, your pop-up at w2 will benefit from local knowledge and the marketing expertise of wonderhouse, who will promote and market your pop-up. Typically this will be ensuring you have branded window vinyl, and A board artwork produced and in situ for your pop-up. We can also add on additional support in terms of local micro-influencers and press release/invites and local targeted instagram activity in the lead up and duration.